Syracuse University West, Spring 2009
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  In This Issue  
 
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  Fred Silverman Symposium  
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Fred Silverman’s impact on popular culture subject of SU symposium
“From Test Patterns to Pixels: Envisioning the Future of Television” took place on Wednesday, April 8 in the Joyce Hergenhan Auditorium in Newhouse 3
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  Chris Deyo  
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Good Green Fun
Supporting Syracuse University in ways that make a difference is nothing new to Chris Deyo ’81, G’83. He started when he was still in an undergraduate. “We had no student union on campus back then,” Deyo said.
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  Rosemary O’Leary  
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Maxwell professor examines “guerrilla government”
Professor Rosemary O’Leary, the Howard G. and S. Louise Phanstiel Chair in Strategic Management and Leadership in the Maxwell School, presented a program based on her new book,
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  Sorkin Week  
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That’s Entertainment
It’s not every day that aspiring actors and filmmakers get an inside look at the entertainment industry courtesy of Aaron Sorkin ’83, take a master class taught by Tony Award winner Kristin Chenoweth,
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  Engineering Dean  
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Engineering and iSchool deans host events for West Coast alumni
California alumni received an update on the cutting-edge initiatives in technology, innovation, and interdisciplinary research at Syracuse University
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  SU benchmark trip  
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A Promising Glimpse of
the Future
Each year, high-achieving students from across the S.I. Newhouse School of Public Communications are offered an insider’s view of their chosen field through participation in the school’s benchmark immersion trips
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  Good Green Fun  
 
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Chris Deyo photo
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  Chris Deyo ’81, G’83, with one of his company’s electric bicycles.  
 
 
  Supporting Syracuse University in ways that make a difference is nothing new to Chris Deyo ’81, G’83. He started when he was still in an undergraduate. “We had no student union on campus back then,” Deyo said. “Along with some other students, I spent a summer working on a committee formed by Chancellor (Melvin) Eggers to define what such a building might be and how it should be constructed. The document we produced became the basis for a major gift from Renée Schine Crown [’50].” Construction of the Hildegarde and J. Myer Schine Student Center was made possible through that gift.

     Deyo, who learned a thing or two about visionary thinking while working on that project, is now CEO of Ultra Motor USA Inc., a San Francisco-based company that aims to make needless car trips extinct by selling city dwellers the vehicles of their greenest dreams: zero-emission, wall-plug rechargeable electric bicycles. Deyo points out that according to government statistics, half of all U.S. car trips are less than three miles long, and that Ultra Motor’s latest model, the A2B, is good for 20 miles after a recharge. If Deyo’s history of turning good ideas into popular products is any indication, the market for two-wheel transportation is on the verge of an electrifying expansion.

    After earning a bachelor’s degree with dual majors in public communications and management and then an M.B.A. degree from the Whitman School, Deyo was recruited on campus by Procter and Gamble. He has been establishing innovative brands and growing profitable companies ever since. “I’ve been fortunate to work on ‘fun’ products,” he said. Prominent among them is Dreyer’s Grand Ice Cream, a Nestle subsidiary where Deyo led innovation and research and development efforts. Other endeavors include toys, sporting goods, and children’s publishing. An e-commerce pioneer, he was president of Reel.com Inc. in 1998 and sold the video/DVD company for more than $100 million less than two years later.

     Deyo doesn’t hesitate to credit his SU education for preparing him for a successful career. He cites his summer abroad in London as an important learning and personal development experience, and believes he gained invaluable hands-on business experience as general manager of Campus Conveniences Inc., a student enterprise serving the SU campus with a variety of goods and services, including a travel agency, record store, and appliance rentals. “In terms of providing a professional foundation and helping me to mature as an individual, I certainly got a tremendous amount of value out of my time at Syracuse,” he said. “I view supporting the University as the right thing to do, so students can enjoy these same benefits today.”  

 
     
     
             
 


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